Google Analytics
Cerco Media takes advantage of Google Analytics to track and measure key metrics that are crucial to our customers' success. With Google Analytics, we can monitor and evaluate the effectiveness of our marketing campaigns and make data-driven decisions to optimize and improve their performance. The platform provides a wealth of information about website traffic, audience behavior, and conversion rates, allowing us to identify areas for improvement and make strategic adjustments.
By tracking data such as website traffic, bounce rates, conversion rates, and other key performance indicators (KPIs), we can gain valuable insight into the behavior of our clients' target audience. This information allows us to create effective marketing campaigns that are designed to convert customers, increasing the return on investment (ROI) for our clients.
In addition, Google Analytics provides real-time data, allowing us to respond quickly to changes in the market and make modifications to our campaigns as needed. With this data, we can continually optimize our strategies, ensuring that they are providing the best possible results for our customers.
CRM Systems
At Cerco Media, we leverage the power of CRM tools such as Streak CRM to track valuable customer data for our clients. By using Streak CRM, we are able to gather and organize important information about our clients' customers, including their contact information, past interactions, and purchase history. This data is then used to inform better marketing decisions and create more personalized, targeted campaigns for each individual customer.
Additionally, we utilize the Streak CRM Importer to import and integrate data from other sources, such as email, spreadsheets, and other CRM tools. This allows us to gain a complete view of each customer's interactions and history, which is crucial in creating effective and efficient marketing strategies.
In our commitment to provide the best possible service, we are more than happy to integrate any CRM tool of the client's preference into their business. Whether the client prefers Streak CRM, Hubspot, or any other tool, Cerco Media has the expertise to seamlessly integrate it into their workflow and provide the highest level of service. By using the latest tools and technology, we help our clients stay ahead of the curve and achieve their marketing goals.
Social Media Ads Manager
With the Instagram, Facebook, LinkedIn, and TikTok Ads Manager we are able to track various data points related to the campaigns we run. This allows us to gain insights into the performance of our campaigns and make informed decisions on how to optimize the ad spend for better results. Using the social media ads manager, we are able to track metrics such as:
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Impressions: The number of times your ad was shown to users
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Reach: The number of unique users who have seen your ad
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Engagement: The number of times users interacted with your ad, including likes, comments, shares, and clicks
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Clicks: The number of times users have clicked on your ad, including clicks to your website, clicks to call, and other actions
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Conversion: The number of times users have taken a desired action, such as making a purchase or filling out a form
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Cost per action (CPA): The cost you pay for each conversion
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Return on Ad Spend (ROAS): A measure of how much revenue you generated from your ad spend
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Demographic data: Information on the age, gender, location, and interests of your target audience
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Behavioral data: Information on the actions taken by users before and after viewing your ad
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Device data: Information on the devices used by users to view your ad